How Virtual Reality Can Inspire the Events Industry

Businesses across the board are incorporating virtual reality (VR) to engage audiences in creative ways. At a time when people are easily distracted by multiple devices and channels of content, VR delivers the advantage of being immersive. VR transports people to an alternative reality with the help of a headset or viewer such as Google … More How Virtual Reality Can Inspire the Events Industry

How Brands Use Visual Storytelling to Spread Holiday Cheer

The holiday season means family gatherings, good cheer and a heavy dose of advertising as retailers try to capitalize on the busiest shopping period of the year. Although many businesses stick to traditional TV, print and digital calls to action in the run-up to Black Friday and Cyber Monday, many brands are getting increasingly sophisticated … More How Brands Use Visual Storytelling to Spread Holiday Cheer

Cool Ways Cities Brand Themselves

Tourism is one of the biggest industries worldwide, with the United States alone contributing almost $7.6 trillion globally during 2014. It’s no surprise that businesses ranging from hotels to retailers work hard to grab a slice of that revenue, and they’re willing to spend heavily to lure tourists. In addition, the municipal governments and commerce … More Cool Ways Cities Brand Themselves

One Smooth Stone on the Road: La Mercè in Barcelona

Have you ever seen a city give itself over to a major sports celebration like the World Series or Super Bowl? Then you might have a sense of La Mercè, an annual event held in Barcelona that honors the patron saint la Mercè (the Virgin of Mercy). During the three-day event, which dates back to … More One Smooth Stone on the Road: La Mercè in Barcelona

The World Series Scores a Social Media Grand Slam

It’s history in the making. The stuff that dreams are made of. Welcome to Game 7 of the 2016 World Series. Tonight, either the Chicago Cubs or the Cleveland Indians will end championship droughts of historic proportions. Regardless of the outcome, the World Series has already become the kind of event that will be celebrated … More The World Series Scores a Social Media Grand Slam

How to Communicate a Change in Corporate Leadership

Communicating a change in leadership is a high-risk assignment, especially for publicly traded firms such as Apple or IBM, where every move of the CEO is followed closely. Businesses can experience substantial swings in their stock value depending on how well they manage the way they inform clients, employees, media and shareholders about a change … More How to Communicate a Change in Corporate Leadership