5 Highlights of SXSW Interactive 2014

What began as a small music festival in 1987 has now become a worldwide phenomenon that covers music, movies, and the cutting edge of technology. This year’s SXSW (South by Southwest) festival is currently in full swing, and it has everyone talking. Particularly SXSW Interactive, the technology portion, is generating tremendous buzz. SXSW 2014 showcased … More 5 Highlights of SXSW Interactive 2014

The best ways to go about your event management planning

Planning an event requires a diverse skillset, incorporating everything from organizational to interpersonal to creative skills. The process is complex, and should be approached in a systematic manner as fully as possible. By understanding some concepts of event management planning 101, you’ll be able to plan your event as efficiently as possible. What Needs to … More The best ways to go about your event management planning

Insights into advances in digital technology that lead to more valuable events, online experiences, and incentive programs

There is no aspect of life or business that the rise of digital technology has not affected. Corporate events, whether directed to employees or to customers, are no exception. There are many ways how digital technology impacts corporate events. On the one hand, attendees have come to expect that you fully utilize the technology at … More Insights into advances in digital technology that lead to more valuable events, online experiences, and incentive programs

How Carol Anderson by Invitation Creates Great Events with Visual Storytelling

Recently I published a One Smooth Stone point of view that shows marketers how to become better advocates for their audiences through visual storytelling. The white paper, Engaging Your Audience with Visual Storytelling, provides a clear approach for how to employ visual storytelling in your events and online experiences. Well, the best part about writing … More How Carol Anderson by Invitation Creates Great Events with Visual Storytelling

How Businesses Can Do Good: Five Critical Success Factors

I read recently that Farmers Insurance has extended a public commitment to help rebuild Joplin, Missouri, the town that was devastated by a tornado in 2011. Not only does Farmers contribute money to rebuilding Joplin, more than 200 of the company’s employees have traveled there to assist in the construction of new homes and businesses. … More How Businesses Can Do Good: Five Critical Success Factors