When planning a corporate event, using discretion in choosing all of the aspects that contribute to the event is essential. This is especially true when choosing an event management company to partner with – if you are entrusting so much of an event to another organization, you need to know beforehand the company is worthy of that trust. Below, we’ll explore what to look for in the best event management companies.
Events can be complex…and sometimes unpredictable during the planning and execution phases. The right event management partner is one that delivers more than great ideas. They also understand the implication of ideas and actions. LED walls are great, but they can be costly. Is your event management company giving you alternative ideas? And when you decide to cut the number of attendees, is your event management partner there to guide you through the impact that may have on available meeting space?
A lot of event management companies can help you identify and choose the best approach for your event. But to earn trusted advisor status, your event management partner needs to be thinking 2 and 3 steps ahead.
Innovation & Big Thinking
If you are looking for the best event management companies, it’s likely because you’re putting on an event that’s particularly complicated, or because you want the event to stand out as high-quality and unique. Some event management companies are known for delivering the basics…and others are known for going beyond. Make sure you match your needs with a partner that can deliver on them.
Building long-term relationships with event management companies is in your best interest. The more opportunities you give a partner, the better they will get to know the culture of your organization, and the results should improve with each program. To that point, corporate needs also evolve, so keep an eye out for companies which have expertise in hosting a number of different types of events. This aspect helps you look out for your own future interests – for example, if you’re planning a live business theater event for your top salespeople now, down the road you may need to add an online component to the program. So partnering with event management companies that have multiple skillsets should pay off in the long run.
Technology plays a major role in the modern event, just as it plays a larger and larger role in all aspects of life. The best event management companies are able to leverage technology to create better events, whether it’s designing events that occur entirely online or integrating a Web-based or mobile aspect into an in-person event. This is no longer a nice to have…your event management partner needs to understand how to leverage technology for more efficient and effective programs.
One of the best ways to determine whether an event management company is right for you is to take a look at their past work. Many companies publish case studies online, which are a good place to start. The company may also offer case study examples on site, and you can ask them for references as well. References can tell you about past customers’ satisfaction with the company, while examples of their past work can give you an idea of whether they are compatible with your vision for your event.
One Smooth Stone would love to help plan your business theater event, incentive program, online engagement, or other corporate event. You can view some of our past work here.
This post was originally published on the One Smooth Stone blog on January 3, 2014. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing firstname.lastname@example.org