One Smooth Stone received a coveted 2013 Ex Award, for Best 100% Virtual Event, for their work on the McDonald’s Mid-Manager Business Meetings Initiative, a series of 100% virtual events attended by 7,000+ mid-managers within McDonald’s US franchisees and corporate employees.
The Mid-Manager Business Meetings included general sessions, learning sessions and exhibits. The learning sessions were 5-10 minute videos from subject matter experts, which provided digestible, bite-sized units of content to attendees. An exhibit area allowed each attendee to explore resources and download materials associated with upcoming initiatives and engage in meaningful dialogue with subject matter experts.
“Leading with a strong business strategy, McDonald’s leveraged the power of online technology to its fullest which is now providing a way to reach an audience more consistently and effectively,” said Gary Vlk, Executive Vice President at One Smooth Stone.
The Mid-Manager business meetings included live video and social interactions, allowing mid-managers to interact with content and provide instant and continuous feedback on the programming. The meetings were an enormous success with mid-managers: 90% said the presentations provided them with information that helped them do their job and another 90% said they would recommend the online meetings to other mid-managers.
This post was originally published on the One Smooth Stone blog on October 31, 2013. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing firstname.lastname@example.org