Engaging your audience with Visual Storytelling

Visual storytelling is essential to being an audience advocate in the digital age. According to Hitwise, people upload 300 million images a day on Facebook alone. Many leading brands such as Disney and One Smooth Stone client Carol Anderson by Invitation (CAbi) have responded to the visually savvy customers by embracing visual storytelling as a marketing technique online and offline. A new One Smooth Stone point of view, Engaging Your Audience with Visual Storytelling, shares best practices in visual storytelling, ranging from CAbi to retailer Anthropologie. The white paper, available for download here, provides a clear approach for how to employ visual storytelling in your events and online experiences.

Our examples will challenge and entertain you as we draw upon the most engaging audience experiences, such as the Disneyworld Expedition Everest ride. It doesn’t matter whether you’re a big brand like Disney or a small business — you can succeed with visual storytelling. Please check out our point of view to learn how — and let us know about your experiences.

This post was originally published on the One Smooth Stone blog on May 15, 2014. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing bduffy@onesmoothstone.com


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