There is no aspect of life or business that the rise of digital technology has not affected. Corporate events, whether directed to employees or to customers, are no exception. There are many ways how digital technology impacts corporate events. On the one hand, attendees have come to expect that you fully utilize the technology at your disposal. On the other hand, you can greatly benefit from the use of technology in corporate events, and use it as a tool to drive home points and keep energy high before and after the event.
Social media makes it easy for you to get the word out about an event, and reflect on the event after it occurs. In addition, by showcasing the event and key information from it on your social media accounts, you can establish thought leadership and make the event a more desirable prospect the next time around.
Customer outreach events and incentive programs benefit from the use of apps and other mobile-oriented pieces of technology, such as QR codes. QR codes make it possible for attendees to immediately access information or purchase a product. Apps allow customers to continually connect with your company, while keeping you high on the radar.
You can also use mobile technology to make it easier to gauge what your employees or customers gain from the event. For example, you can immediately have attendees fill out a survey on their thoughts. If you’re educating your sales team, you can make a mobile-compatible quiz on what was learned, allowing you to immediately gauge the efficacy of the education without administering an actual, in-person test.
The most obvious way how digital technology impacts corporate events is that the ease of live, high-quality online videos makes it possible for online events to be hosted and accessible to people anywhere and from all walks of life. In addition, mobile technology makes it possible for this to occur using a phone.
Video can do more than just enable online events, though. You can upload videos of important points or memorable moments from your event onto your company’s YouTube channel, allowing either employees to review the information, or customers to see what goes on behind closed doors. The best technology ideas for business audiences always include video!
Over the past year or so, event apps have exploded in terms of popularity. Event apps can help you connect with customers and make the most out of the events you host. Apps can be scaled to work with events of any size, allowing you to perform diverse functions such as:
- Personalizing the event experience
- Fully informing attendees of what’s available at the event
- Connecting attendees with one another
- Integrating social media platforms during the event
- Gathering data on attendees and participation
- Providing multi-lingual content
- Promoting your brand
Digital technology makes it easy to connect with your audience in creative ways. It’s simple and quick to Photoshop pictures, edit videos, and even record songs, which means that you can create a great deal of original, modern content without spending a fortune. To be more effective, you can even use your online or real-life presence to crowdsource this type of creative innovation.
Using cool technology for your company event is a standard these days, and these are just a few of the many ways companies are getting on board.
This post was originally published on the One Smooth Stone blog on January 16, 2014. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing firstname.lastname@example.org