Inside Imgur:

Imgur reigns as the top image-hosting service. The website has evolved from a simple image-hosting service into a storytelling community. The site describes itself as “the home to the web’s most popular image content, curated in real time by a dedicated community through commenting, voting and sharing.”  Let’s take a look inside Imgur.

Imgur_logo

How Imgur Works

Users can upload images and GIFs for free to Imgur. The website also includes a free GIF-making tool, which is simple to use. Imgur is also home to a community that votes and comments on the images. These votes determine which images make it to the website’s front page, and which sink into obscurity. Imgur links can be shared on and embedded in other sites, including other social media sites.

Imgur is supported through ad revenues, Imgur Pro accounts and merchandising. In 2015, the company is expected to roll out expanded advertising options and build closer relationships with brands. The promoted posts feature is intended to provide brands an opportunity to do advertising that feels native to the site, rather than appearing to be highly commercialized.

Who Uses Imgur

Imgur has 150 million monthly active users. Together, the users view 60 billion pages each month. The company launched in 2009, when it became extremely popular among users of sites like Reddit and Digg. It still has a big user base on those sites but is a success in and of itself. Imgur’s users are diverse, but most are young and the majority is young, male and white.

The Opportunity for Marketers

Imgur presents a strong opportunity for marketers, especially once its advertising options expand. Some companies have seen engagement as high as 12 percent on Imgur, with an average between 1 and 4 percent — a number that dwarfs most Facebook pages. The opportunity to begin using promoted posts early on is a particularly appealing prospect for many advertisers, though others may prefer to wait to see how successful the new program is.

Imgur should be used as part of a comprehensive content marketing strategy. Hosting one’s images, infographics and GIFs on Imgur can be a valuable endeavor, especially if you go on to share those pages on your social media accounts. This way, you are able to engage with Imgur’s community, and you can use the website for the purpose of hosting pictures which you will use elsewhere.

Because the website also offers tools such as the GIF maker, it can be particularly valuable for companies whose marketing departments are working on a shoestring budget and looking for free and low-cost resources to boost their content marketing efforts. Using Imgur, however, can benefit all types of companies.

Does your company use Imgur in its content marketing efforts? Share in the comments!

This post was originally published on the One Smooth Stone blog on June 4, 2015. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing bduffy@onesmoothstone.com

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