Many celebrities are prolific users of social media. They engage with thousands and even millions of followers in ways that would make most companies salivate. Businesses have a lot to learn from celebrities on social media, and taking some lessons from celebrities can improve your content marketing efforts.
Be a Content Curator
Some of the most popular celebrities are notable content curators, finding and sharing content that their audience wants to see. For instance, George Takei’s Facebook page is updated daily, often multiple times a day, with funny pictures, inspiring stories and interesting facts. Takei understands that only so much can be said about a celebrity’s work, but it is still possible to stay engaged with followers by providing them with great curated content.
Have the Right Team Behind You
Prolific celebrity social media posters often have packed professional schedules along with posting daily on social media. Celebrities like Takei don’t find every picture and article, or write every post. More involved celebrities like Takei may approve all posts and write some of their own, but ultimately a great team is the backbone of any good celebrity social media account.
Engage in Random Acts of Kindness
Celebrities know social media is an opportunity to build relationships with their fans, and one of the best ways to do that is through random acts of kindness. Example: Taylor Swift, who regularly comments on her fans’ social media accounts with uplifting support and compliments. Her comments are genuine, and it’s clear she truly puts thought and effort into them. This approach has turned Swift into a social media superstar as well as a real-life one.
Companies can learn from celebrities like Swift. Taking the time to reward your followers by providing an in-depth answer to a question helps build relationships. You can also provide more literal rewards, such as hosting giveaways and sweepstakes for followers who engage with your social media account.
Let Your Brand’s Personality Shine Through
In many ways, celebrities’ personalities are their brands, and celebrities who are skilled at social media let their personalities shine through. For example, Takei’s posts and commentary exude a sense of humor, social consciousness and enjoyment of his career. Oprah Winfrey’s social media presence is encouraging and uplifting, just as she is in her other professional endeavors. When using social media, remember that your brand’s unique personality is a strength.
Have you found that you can learn from celebrities on social media? Share in the comments!
This post was originally published on the One Smooth Stone blog on July 7, 2015. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing firstname.lastname@example.org