Do You Have Enough Empathy to Succeed in Events?

During the summer, I often connect with college students who are interested in learning about the meeting and events industry. Invariably I’m asked, “What does it take to succeed? What kind of person does well in the events industry?” More often than not, I tell them they need to have these attributes: A desire to … More Do You Have Enough Empathy to Succeed in Events?

How to Make Your Event More Culturally Relevant

It’s not easy coming up with new ideas, themes and topics for industry events that will stand out and separate yours from the pack. Sometimes it’s necessary to get help from timely pop culture that you can tie into the occasion and make it more memorable for attendees. The next time you’re stumped on how … More How to Make Your Event More Culturally Relevant

Five Ways Speakers Can Build Their Personal Brands

You may consider branding as a concept applying only to a company and its presence, but everyone has their own personal brand, public speakers included. Guy Kawasaki, for instance, possesses a powerful personal brand that he builds though speaking engagements and through social media. Here are some ways speakers can cultivate their own brands: Treat … More Five Ways Speakers Can Build Their Personal Brands