Making History Come Alive at Events

Drawing upon history can help make your event more memorable even if your event does not coincide with an important historical moment. History can be fascinating and engaging when presented with an unexpected spin, which means participants take away more than just industry or job-related information. Here are some ways to make history come alive: … More Making History Come Alive at Events

Tips for Hosting Journalists at Events

It’s a common practice for event planners to invite journalists to the shows they organize, as the journalists provide needed exposure that can boost reputation and increase attendance for future functions. Hosting journalists entails special considerations. For instance, many journalists will refuse offers to pay for even the most minor expenses, such as snacks. If … More Tips for Hosting Journalists at Events

72 Hours in India: A One Smooth Stone Experience

Doing business in India is an exciting experience that requires adaptability and an open mind, as Mark Ledogar recently learned while working on a client assignment in New Delhi. In the following interview, Mark, a One Smooth Stone senior vice president, shares lessons learned while producing a video during an event in the Aerocity zone … More 72 Hours in India: A One Smooth Stone Experience

How to Keep Spouses Happy During an Event

Image courtesy of nenetus at FreeDigitalPhotos.net You might consider yourself an experienced master at event strategy. You coordinate excellent speakers that attendees love and arrange social events that rock in between informative sessions. But there’s a peripheral audience that you might forget when planning: spouses, who often accompany event attendees. Making spouses happy can make … More How to Keep Spouses Happy During an Event

Great speakers: Robyn Benincasa and the Art of Inspiration

Image courtesy of Stuart Miles at FreeDigitalPhotos.net Some speakers inspire you at an event through their powerful presentation skills and eloquent choice of words. And then there is Robyn Benincasa, who relies on her personal story to make you want to make the world a better place. She’s used her experience as a competitive adventure … More Great speakers: Robyn Benincasa and the Art of Inspiration