For events that charge an admission fee, increasing event revenue per attendee is not always easy. Here are some of the ways organizers can attract more attendees and drive revenue for events that charge admission: Bring the keynote speaker in for a private VIP meeting. Attendees always look forward to hearing the keynote speaker address … More Four Ways to Boost Event Revenue
One of the worst nightmares of any event planner is a speaker no-show, which leaves a gaping, unexpected hole in the agenda — especially when you lose a speaker on short notice. Losing a speaker is distressing and nerve wracking, but you can fill the void if you are resourceful. Check out some of these … More Your Speaker Is a No-Show: What Do You Do?
It’s likely that you’ve incorporated such platforms as LinkedIn and Twitter as part of your show organization strategy. Have you taken a close look at Pinterest? You need to be promoting your event where potential show attendees are hanging out, and Pinterest is one of the most influential social networks to get your event in … More Pinterest: The Event Planner’s New Best Friend
Rich Daniels is a Chicago music legend who draws from a broad palette. As founder of The City Lights Orchestra, he has transformed corporate events with live music ranging from big band to the Beatles. Through his work on the TV show Empire, a dramatic series about a hip-hop music entertainment company, he has applied … More From Big Band to Hip-Hop: The Musical Journey of Rich Daniels
Every once in a while, a speaker needs to explain a complicated or potentially boring topic, such as financial results in an employee or investor presentation. While you can’t change the topic, you can make adjustments to the way you present the material. The next time you’re faced with a challenging subject, try out these … More How to Explain Complex Topics
Your CEO may be a genius when it comes to running a company, but he or she might not be as approachable as you’d like in dealing with employees, including at corporate events. Fortunately, there are a few ways you can make your CEO more approach to employees: Get active on social media. Platforms such … More How to Make Your CEO More Approachable to Employees
I am proud to share important news with you: I will be retiring from One Smooth Stone at the end of this year. Twenty years ago I launched this agency with Gary Vlk. The two-decade milestone provided a great opportunity for me to reflect, give thanks and look ahead. Mark Twain once said, “Twenty years … More “For those of you that didn’t see the email from One Smooth Stone, we wanted to share some news that we’re really excited about. Here is the announcement…”