How to Gamify an Event with Social Media

Social media gamification brings the added element of co-play and sharing, as well as the viral benefit of social. Relying on social also makes it possible for a brand to tap into a pre-built audience that naturally lives on different social channels. … More How to Gamify an Event with Social Media

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How to Make a Panel Discussion Succeed

How many times have you been at an event where it’s obvious that the panelists who were supposed to provide a cogent discussion about a topic instead wing it? Or fail to listen to each other and really add any value? … More How to Make a Panel Discussion Succeed