How Healthy Habits Keep Event Attendees Alert and Energized

It is all too easy for event attendees to neglect healthy habits as they bounce from one presentation to another or network over breakfast, lunch and dinner. Oftentimes, your audience is immersed in learning and networking at the expense of their diets and taking care of themselves. But it doesn’t have to be this way, … More How Healthy Habits Keep Event Attendees Alert and Energized

Three Brands That Turn March Madness into Audience Engagement

We all know sporting events create opportunities for brands to engage their audiences with immersive content, whether through advertisements, social media posts, or marketing campaigns. The annual NCAA basketball tournament known as March Madness is an interesting case in point. … More Three Brands That Turn March Madness into Audience Engagement

Three Alternative Approaches for Event Giveaways

If you attend enough events, you have probably accumulated a collection of USB drives and water tumblers courtesy of the sponsors who want to leave you with a little token of their appreciation. These event giveaways (aka tchotchkes) are a tradition and always will be. But giveaways don’t have to consist of the tried-and-true bags … More Three Alternative Approaches for Event Giveaways