How Major League Baseball Stadiums Delight Audiences

About 74 million people attended a Major League Baseball game in 2015, but at many stadiums, fans experienced more than nine innings of baseball. At a time when fans multi-task with their mobile phones while they attend games, MLB teams are working harder to create experiences that keep the focus on what’s happening in the … More How Major League Baseball Stadiums Delight Audiences

How to Superserve Your Superfans at Events

Events that cater to superfans, such as Comic-Con and Disney’s 23, face an interesting challenge. These events attract people who bond over their shared passions, such as their love of comic-book culture, superheroes, and, in the case of D23, a brand. The superfans bring passion and interest, but they also bring high expectations, and an … More How to Superserve Your Superfans at Events