How Museums Make Learning Immersive


Inspiring an audience at an event by educating them is not always easy. Event planners don’t want to alienate their audience with a venue and content that seem either too esoteric or rudimentary depending on an audience’s area of specialty. Museums often serve as inspiration to challenge and enlighten an audience at an event. To draw an audience, museums need to structure events and topics that seem both interesting and immersive regardless of the content being advertised. Here are a few examples of museums that do so well:

The Canadian Museum for Human Rights

The Canadian Museum for Human Rights (CHMR) sought to create a visitor experience that highlights the importance of equality, freedom and democracy in designing the CMHR space. The exhibit includes:

  • Interactive Demonstrations: Multimedia technologies and engaging visuals help the visitor connect with human rights concepts and the stories of our ancestors. The CMHR features more than 100 of video, feature films, short format skits, and hundreds of artifacts and works of art.
  • What are Human Rights? The Exhibit: This gallery within the CMHR offers a multisensory, fully immersive experience of timelines and snapshot of human rights concepts. It answers the question throughout the world and over many generations. Its partner exhibit, “Indigenous Perspectives,” features a central circular theater representing traditions of Canadian indigenous people. The audience is treated to a 360-degree film and storytelling performances showcasing Canada’s history.
  • Collection of Oral Histories: The museum includes experiences that focus on oral storytelling, with first-hand accounts of the people that lived them – in Canada and across the globe.
  • Interpretive Learning Experiences: Audience interaction is central to the visitor experience. The CMHR has included games, theater performances, art, music and panel discussions among the museum’s exhibits.

DiscoveryCube Project: Science of Hockey

When watching heated action between hockey teams, you don’t often think about the science behind the game. The Science of Hockey, in conjunction with the NHL’s Los Angeles Kings, encourages visitors to have a look at the math and physics at one of the most technically advanced sports museums in the world.

The exhibit takes an interactive and realistic approach to highlighting the role of science in hockey, putting visitors right into the game. You can play both side of the puck with the Be the Shooter/Be the Goalie exhibit. You can attempt to block the shots of virtual Kings players or try to score on the goalie. Once your experience concludes, you’ll receive feedback on how you performed compared to other participants. You can also help welcome an L.A. Kings player out of the penalty box and onto the ice by answer a series of hockey math and science trivia correctly.

The Canadian Museum for Human Rights and DiscoveryCube both demonstrate how a creative approach to education in an engaging venue can make any topic more interesting even to those who have, at best, only a passing knowledge of a topic such as ice hockey. Venue is one of many critical factors that take an event from mediocre to amazing; so it’s smart to start thinking of museums as hot spots for conferences and conventions. These examples serve as great inspiration to consider other unusual locales, but there are plenty of options in every town or just outside your door. Get creative when planning your next event, as your imagination is sure to resonate with attendees as well.

Image source: DiscoveryCube

We Love Live. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing


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