How to Give Your Audience a Say Planning in Your Event Content

The Firefly Music Festival recently made headlines by announcing that the 2017 event will be the first fan-curated music festival. Attendees will have a say in just about every aspect of the event, including the choice of musicians who appear, layout of the festival, merchandising and the food served. The fan curation will occur via … More How to Give Your Audience a Say Planning in Your Event Content

How Twitter Changed Televised Events in 2016

One of the major news stories of 2016 in the digital world was Twitter’s battle for survival. Twitter endured layoffs, speculation about takeovers, and criticisms of its business model. And yet, Twitter is still standing. Its ability to give brands a platform for innovation may have something to do with the company’s continued relevance. A … More How Twitter Changed Televised Events in 2016