Snapchat Spectacles — Ways That Marketers Can Brand Themselves

Snapchat Spectacles may be a one-trick pony as far as functionality, but they’re great at that primary function. This technology is a device that records video to Snapchat, with the versatility of a pair of sunglasses. Spectacles can capture excellent quality video from the user’s point of view, which can then be uploaded to Snapchat … More Snapchat Spectacles — Ways That Marketers Can Brand Themselves

Fascinating Winter Festivals and What The Events Industry Can Learn From Them

The holidays may be over, but winter is still in full swing with plenty of activities and festivals around the country to celebrate the season. There’s an event for participants of all ages and interests, and many – despite the chilly weather – still take advantage of the brisk temperatures. Whatever conditions they face, planners … More Fascinating Winter Festivals and What The Events Industry Can Learn From Them

What lessons can marketers learn from the highest-paid YouTube Stars of 2016?

It used to be the case that celebrities gained fame through performances on the silver screen or the small screen. With the meteoric rise of YouTube since its inception in 2005, the platform represents a new forum that’s making stars out of people who have the right combination of charisma and talent. And these celebrities … More What lessons can marketers learn from the highest-paid YouTube Stars of 2016?

Examples of businesses that did good in 2016

There are several reasons that companies give back throughout the year, and it’s not just a tax incentive that motivates them. Organizations that engage in charitable efforts attract top talent, because more and more employees want more than just salary and benefits when looking at corporate culture. Businesses also benefit from philanthropic activities because word … More Examples of businesses that did good in 2016