Using Smart Technology in Events


As technology evolves, it fundamentally changes so much of what we do, both personally and professionally. One area that’s often overlooked when it comes to technology is event planning. It can be a difficult and tedious ordeal, but new software applications can streamline the process and make things much easier. Are you in the process of planning an event? Here are some ways that smart technology can help you.

Recognition Software

There are several ways that a facial recognition program can be integral to an event. The most obvious is security. You hope that there won’t be any incidents during your event, but the more people you have, the more difficult it becomes to ensure that. Security cameras allow you to see events as they unfold and hopefully put a stop to them before they get out of hand. But if something does happen, facial recognition software makes it easier to identify and locate the person(s) responsible quickly.

In addition, recognition software can also help you promote your event. As you take photos and post them to social media, you can tag attendees more easily, thus spreading the word and hopefully getting more people involved. A good recognition application can be used in either pictures or video, to track attendance and improve marketing in a variety of different ways.

Real Time Intelligence and Analytics

What’s going on at your event right now? What do people need? How can you make things run more smoothly? There are a variety of ways that you can use the data at your disposal to create a better experience for everyone.

For instance, if you have a particular speaker scheduled in one area, and seating is filling up faster than anticipated, an analytics program can track that activity and alert you to the situation, so that you can send more chairs or provide other accommodations as needed, without interrupting the flow of the event.

Or say you have a speaker you want to make people aware of, who isn’t garnering as much interest as you’d hoped. Use the aforementioned event app to send attendees a push notification, letting them know what’s going on and asking them to RSVP. Then you can track how many people opened it, how many replied, how many actually showed up, and a variety of other factors that will show you just how effective your message was. This can in turn help you improve your publicity in the future and get better responses overall.


Livestreaming has been around for some time, but the technology is improving, and prices are lowering as well. So, if this was out of reach before due to cost, it’s time to take another look.

Of course, by broadcasting your event for free, you risk losing live attendees. People who ordinarily would have paid to attend your event will instead stay home and watch it for free. The trick is, only livestream parts of it. Show just enough to get people interested and drum up enthusiasm for next year, without simply giving the entire event away to anyone with Wi-Fi.

With the right technology, hosting an event, no matter what the size or scope, can be a much more manageable task. By knowing what software applications to use and how, you can create a better experience, both for yourself and for the attendees.

We Love Live™. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing


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