Everybody loves a good promotion, and if you are keen to reel in some more members of your target market, consider a unique giveaway.
Aren’t my hosting skills enough to satisfy attendees?
Of course, the attendees will (hopefully) walk away from an event with a different perspective on your brand, more knowledge on your products and/or services, etc. Nevertheless, if your audience knows that they are going to leave with a gift of some kind, your event is one they won’t forget in a hurry. Being creative will catapult brand recognition further, and since giveaways can also be used as an incentive for employees, the opportunities are boundless.
Inspiring Ideas for Event Giveaway Marketing
Whether you want to go down the path of recognizing employees for their talents or promoting a product, it is imperative that you make your brand stand out. Don’t just hand out a key ring or a gift card; do something unique. Aside from making your brand memorable, this tactic can bring in credible leads.
Below are a handful of giveaway gift ideas that will make an impression:
- Tie it to Significant Milestones – If your company has just surpassed a big sales number, or made a big acquisition, use that as the inspiration for your give-away. One of our clients, after hitting $2b in sales, gave all of its sales leaders rugby shirts with the company logo on the front and the number 2 on the back. It was practical as people could wear it, but also served as a great reminder to those who knew the meaning behind it.
- Cell Phone Gadgets – A clip-on fisheye lens or a hands-free ribbon for a cell phone that displays your brand and logo are gifts that can be received by pretty much anyone. Giveaway phone cases will go down well with your attendees, too!
- Behind the Scenes Pass – Provide your audience with a clear behind-the-scenes look at how you and your team prepare for an event, how you work as a team, what the brand is all about, etc.
- Varied Raffle – Finding it hard to decide which giveaway idea is best? If so, host a raffle, where every single winner gets something different. From a pair of funky socks to a bottle opener, a varied raffle will add an element of excitement to the entire affair.
Giveaways can generate a great deal of support and capture the attention of your target audience.
We Love Live®. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing email@example.com