Facebook Live at Events

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How many times a day do you pick up your phone and check your Facebook notifications? From people who use it to communicate with friends to the business professionals who capitalize on the social media site for exposure, there is no denying the fact that Facebook appeals to a wide audience. If Facebook’s audience is so diverse, there is no reason why you shouldn’t be tapping into this valuable resource, especially for your events.

Why is Facebook Live the technology of choice for events?

Event organizers have plenty of choice when it comes to selecting a video sharing platform for their events, and Facebook Live is one of them. Aside from the fact that users spend a lot of time on their phones, Facebook Live alerts its users when a ‘friend’ they are ‘following’ is about to ‘go live’. Streaming with this form of technology encourages communication among the audience. What’s more, the video can be watched again once the recording has finished. Playback options allow for further communication, sharing and reactions. If your event aims to educate, Facebook Live is something you could really benefit from.

Who is using Facebook Live for promotional purposes?

A lot of brands, actually. So effective is Facebook Live as a form of marketing and retaining consumer engagement that it is helping even the most successful brands to stay at the top of their game. Here are a few prime examples of brands and their methods of yielding results from events and/or campaigns with Facebook’s Live streaming feature:

  • Chevrolet – When Chevrolet’s new electric car was introduced to the world in January 2016, it made its debut on Facebook Live. Fans were able to see the car’s design and power when the product launch was live streamed.
  • Tastemade – Ever heard of the Tiny Kitchen series? If not, you have probably at least caught a glimpse of it when skimming through your newsfeed since the pre-recorded miniature food cooking series has racked up almost 4 million views through Facebook Live playback (so far). This resulted in the brand gaining exposure, receiving more likes, and generating buzz.
  • Benefit Cosmetics – This cosmetics company attracted almost 50,000 viewers with their first ever livestream through Facebook Live. “Tipsy Tricks with Benefit!” continues to run once a week. A guest and host feature in the clips, which include advice and Q&A sessions. Questioning the viewers in real-time acts as a catalyst for engagement.
  • Starbucks – Another prime example of a brand using Facebook Live the right way is Starbucks. The world-famous coffee franchise live-streamed the National Voter Registration Day going-ons in September of 2016. People living near the event location at Rufus King Park in Queens, New York City, were made aware of Starbucks’ involvement in the community, thus contributing to their idealistic brand image.
  • Grazia UK – This International subdivision of the Italian fashion and beauty magazine for women streamed numerous events in different locations around the UK to give outsiders a feeling of exclusivity, despite not being present at the event

In addition to the above brands, BuzzFeed, Disney and Target are verifying their brand status with live streaming technology. Footage can be played back by viewers who were unable to watch during the live stream, as well as shared, commented on, and even reacted to with an emotion. Evoking emotion can help you to engage prospective customers, so don’t underestimate the opportunities that come with using Facebook Live to stream your event.

How can Facebook Live be used for business?

You will see how many people are viewing the video once you’ve pressed that all-important red button. Save it to your timeline, give viewers a behind-the-scenes insight into your brand’s event. Heck, you could even Tweet it for extra exposure.

Remember, that nobody wants to wait around for a video to buffer, nor do they want to watch a video that has been filmed with poor quality equipment. Understanding certain filming techniques, investing in a high definition camera, and selecting an event location wisely will ensure you are using Facebook Live to its full potential.

We Love Live®. For a complimentary 30-minute consultation on how to build your brand and inspire an audience through events and communications, please contact Brian Duffy by calling 630.427.4235 or by emailing bduffy@onesmoothstone.com

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