Five examples of brands that are killing it on Facebook

Brands know they need to be on social media, and many of them have jumped aboard by creating a Facebook page. But not all companies know what they need to do besides the basics. They’re posting images, sharing videos, liking the comments and posts of their followers – and crossing their fingers that they’ll engage … More Five examples of brands that are killing it on Facebook

What are some leading-edge examples of how events are using wearables to liven up the event experience?

There are many types of technology offering more sophisticated, innovative options for bringing spark to events, but today’s meetings are moving beyond clickers and mobile apps. Wearable technology is no longer a glimpse into the future: It’s here now and has already entered the mainstream for engaging attendees and speakers at conferences. Seeing your colleagues … More What are some leading-edge examples of how events are using wearables to liven up the event experience?

What makes content go viral? Lessons from the most viral ads of 2016

If there was a magic formula that any brand could use to make their ad go viral, you can be sure they’d pay a pretty penny for it. But unfortunately, no supernatural forces are at work when a video, image, blog post or other content gains the attention of billions across the internet. It’s a … More What makes content go viral? Lessons from the most viral ads of 2016

What has Disney Learned from Global Branding

Even if you’ve never been to a Disney park or seen a Disney movie, you can appreciate its massive success with global branding. Walt himself developed the core promise behind a simple idea: To create happiness through magical, immersive experiences. The movies, theme parks, resorts and attractions are built around this central objective, but they … More What has Disney Learned from Global Branding

Snapchat Spectacles — Ways That Marketers Can Brand Themselves

Snapchat Spectacles may be a one-trick pony as far as functionality, but they’re great at that primary function. This technology is a device that records video to Snapchat, with the versatility of a pair of sunglasses. Spectacles can capture excellent quality video from the user’s point of view, which can then be uploaded to Snapchat … More Snapchat Spectacles — Ways That Marketers Can Brand Themselves

Fascinating Winter Festivals and What The Events Industry Can Learn From Them

The holidays may be over, but winter is still in full swing with plenty of activities and festivals around the country to celebrate the season. There’s an event for participants of all ages and interests, and many – despite the chilly weather – still take advantage of the brisk temperatures. Whatever conditions they face, planners … More Fascinating Winter Festivals and What The Events Industry Can Learn From Them

What lessons can marketers learn from the highest-paid YouTube Stars of 2016?

It used to be the case that celebrities gained fame through performances on the silver screen or the small screen. With the meteoric rise of YouTube since its inception in 2005, the platform represents a new forum that’s making stars out of people who have the right combination of charisma and talent. And these celebrities … More What lessons can marketers learn from the highest-paid YouTube Stars of 2016?