As technology evolves, it fundamentally changes so much of what we do, both personally and professionally. One area that’s often overlooked when it comes to technology is event planning. It can be a difficult and tedious ordeal, but new software applications can streamline the process and make things much easier. Are you in the process … More Using Smart Technology in Events
When you go to a conference or other type of event, it’s pretty much a given that most of your time will be spent sitting down. You could end up sitting in seminars and other meetings for hours at a time. Sure, there will be short breaks to stretch your legs every now and then, … More Stimulating Both Mind and Body at Events
Brands know they need to be on social media, and many of them have jumped aboard by creating a Facebook page. But not all companies know what they need to do besides the basics. They’re posting images, sharing videos, liking the comments and posts of their followers – and crossing their fingers that they’ll engage … More Five examples of brands that are killing it on Facebook
There are many types of technology offering more sophisticated, innovative options for bringing spark to events, but today’s meetings are moving beyond clickers and mobile apps. Wearable technology is no longer a glimpse into the future: It’s here now and has already entered the mainstream for engaging attendees and speakers at conferences. Seeing your colleagues … More What are some leading-edge examples of how events are using wearables to liven up the event experience?
If there was a magic formula that any brand could use to make their ad go viral, you can be sure they’d pay a pretty penny for it. But unfortunately, no supernatural forces are at work when a video, image, blog post or other content gains the attention of billions across the internet. It’s a … More What makes content go viral? Lessons from the most viral ads of 2016
Even if you’ve never been to a Disney park or seen a Disney movie, you can appreciate its massive success with global branding. Walt himself developed the core promise behind a simple idea: To create happiness through magical, immersive experiences. The movies, theme parks, resorts and attractions are built around this central objective, but they … More What has Disney Learned from Global Branding
Snapchat Spectacles may be a one-trick pony as far as functionality, but they’re great at that primary function. This technology is a device that records video to Snapchat, with the versatility of a pair of sunglasses. Spectacles can capture excellent quality video from the user’s point of view, which can then be uploaded to Snapchat … More Snapchat Spectacles — Ways That Marketers Can Brand Themselves