Even if you don’t follow the Grateful Dead closely, chances are you heard about the Grateful Dead Reunion that culminated in a farewell set of performances in Chicago, branded the Fare Thee Well performances. The remaining four members of the group (Bob Weir, Phil Lesh, Mickey Hart and Bill Kruetzmann), joined by Trey Anastasio, returned … More Lessons Learned from the Grateful Dead Reunion
You’re not alone if you’ve ever had serious doubts about how to express yourself creatively. For the most part, we all have the potential to come up with an innovative idea or novel approach to certain concepts. Our imaginations, however, can sometimes be stifled by nagging myths that hold us back. These misconceptions are nothing … More Five Myths about Creativity
Your best employees work hard each day, but they really show hustle during events that require them to be on the ball for your company. A monetary bonus is always welcome, but there are other ways to show your appreciation and thank your team for a job well done. Here are some ideas for uplifting … More Great Ways to Honor Your Employees
When you plan an event, choosing the right location is obviously crucial. You must balance the natural desire to provide a memorable setting against practical realities such as convenience, price, and service. Once you settle on a location, whether a metropolis such as New York or a more out-of-the-way place, you can maximize its value … More How to Maximize the Value of a Location
LinkedIn’s publishing feature gives business executives the opportunity to publish blog content. The site is especially useful for business-to-business companies and organizations whose customer base consists primarily of professionals. And publishing blog content is a great way for an executive to be a brand ambassador for his or her company. Following are some steps for … More Maximizing Publishing Opportunities on LinkedIn
Although planning an event can be exciting, most first-time event planners feel enormous pressure to create the perfect event. You can make the process more rewarding by following some time-honored tips. Here are some of them: Know Your Audience The audience is the core of any event. An event will not be a success if … More How to Plan Your First Event
Photo Credit: Millennials Jam Workshop: Youth and ICTs beyond 2015 Like everyone else I know in the events industry, I work with millennials — at One Smooth Stone, at client sites, and basically everywhere. Millennials long ago became a thing. Since 2013, millennials have easily outpaced those for baby boomers as a Google Trend. Recently a … More The Value of Millennial Groupthink
As baby boomers retire and the millennial generation graduates from college and enters the workforce, the audience in today’s corporate events looks different than it did a few years ago. That trend will be more pronounced in the future. By 2020, millennials will comprise 46 percent of the workforce. So adopting new methods to engage … More How to Engage Millennials at Events
It happens to all of us at one time or another: an onstage gaffe. It happens to presidents, opera singers, TED talkers, stand-up comics, and ballerinas, and it will happen to you at some point, too. Maybe you stumble over your words, drop your papers, fumble with the technology, or get your facts confused. Whatever … More How to Recover from an Onstage Gaffe
Publishing thought leadership is an important part of audience engagement strategies for many brands. At the same time, marketing teams are often overwhelmed by the prospect of generating a high volume of ideas and creating a correspondingly large amount of content. Fortunately, there are a number of steps you can take to complement your in-house … More How to Complement Your In-House Thought Leadership
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