Lessons Learned from the Grateful Dead Reunion

Even if you don’t follow the Grateful Dead closely, chances are you heard about the Grateful Dead Reunion that culminated in a farewell set of performances in Chicago, branded the Fare Thee Well performances. The remaining four members of the group (Bob Weir, Phil Lesh, Mickey Hart and Bill Kruetzmann), joined by Trey Anastasio, returned … More Lessons Learned from the Grateful Dead Reunion

How to Maximize the Value of a Location

When you plan an event, choosing the right location is obviously crucial. You must balance the natural desire to provide a memorable setting against practical realities such as convenience, price, and service. Once you settle on a location, whether a metropolis such as New York or a more out-of-the-way place, you can maximize its value … More How to Maximize the Value of a Location

Maximizing Publishing Opportunities on LinkedIn

LinkedIn’s publishing feature gives business executives the opportunity to publish blog content. The site is especially useful for business-to-business companies and organizations whose customer base consists primarily of professionals. And publishing blog content is a great way for an executive to be a brand ambassador for his or her company. Following are some steps for … More Maximizing Publishing Opportunities on LinkedIn