There are many types of technology offering more sophisticated, innovative options for bringing spark to events, but today’s meetings are moving beyond clickers and mobile apps. Wearable technology is no longer a glimpse into the future: It’s here now and has already entered the mainstream for engaging attendees and speakers at conferences. Seeing your colleagues … More What are some leading-edge examples of how events are using wearables to liven up the event experience?
If there was a magic formula that any brand could use to make their ad go viral, you can be sure they’d pay a pretty penny for it. But unfortunately, no supernatural forces are at work when a video, image, blog post or other content gains the attention of billions across the internet. It’s a … More What makes content go viral? Lessons from the most viral ads of 2016