An event’s popularity can be its downfall if event planners fall into comfort zones and allow the event to become shopworn. Fortunately, it’s not necessary to completely revamp a popular event to inject new life into it. In the following post, I have outlined some ways that you can put a new spin on a … More Putting a New Spin on an Old Show
Speaker Troy Carter teaches about life on the cutting edge. Carter became well known in the entertainment world when the entertainment executive became Lady Gaga’s manager in 2007. After Carter helped cultivate the megastar into what she’s become today, Lady Gaga fired him. The setback didn’t seem to slow him down much. His calendar is … More Great speakers: What Troy Carter Can Teach You about Life on the Cutting Edge
Did you hear the news about a certain intergalactic drama opening in theaters this weekend? Seriously, Star Wars VII: The Force Awakens is most certainly guaranteed to be a massive hit, thanks to Disney’s strategy for building audience excitement and engagement. With a series of trailers staggered over the last year, and through many other … More How Disney Has Built Audience Excitement for Star Wars VII: The Force Awakens
Scouting other events is an excellent way to learn best practices that can improve your own event, especially if you’re new to planning. But scouting events takes time and money. How do you know which events are worth attending to do some intelligence gathering? Following are some tips for identifying good candidates. None of them … More Tips for Finding Events to Scout
It’s difficult to appreciate the potential applications of drones at events until you see them in action. Still in their early stages of development, drones show great promise to surprise and delight event attendees. For example, at the North American International Auto Show in Detroit in January 2015, Ford Motor Co. used drones to deliver … More How to Use Drones at Events
As 2015 draws to a close, it’s time to take a look at some of the event technologies that are helping planners make the show experience more enjoyable for attendees. … More Have You Tried These Technologies at Your Event?
Amid the taco trucks, bare trees, and Frisbee-tossing students on the Drake University campus, One Smooth Stone was thrust into the world of politics and current events November 12 when we produced “Digital Democracy: The Yahoo Conference on Technology & Politics.” … More Making “Digital Democracy” Work