You’ve probably organized, or even played in, a softball game, bowling tournament, golf outing or volleyball competition as part of an employee event or more informally with your friends and family. And we love our sporting events. They bond people and give us the chance to have some fun with good old-fashioned competition. But not … More Crazy Sporting Events That Audiences Love
Check out a few ways you can take the concept of “flash retailing” and run with it when planning your own upcoming events.
… More Interesting Pop-Up Events
As an event and communications agency that serves clients around the world, One Smooth Stone is constantly on the road. As we travel, we take time to appreciate the cities and cultures we visit. A recent trip to Tokyo undertaken by Associate Producer Jonathan Williams is a case in point. While producing an event for … More Three Days in Tokyo: One Smooth Stone on the Road
Event branding is an effective way for planners to boost awareness of a show, with many organizers using social media, email campaigns, newsletters and other content to spread the word. But don’t forget the crucial element of branding an event space itself. Instead of using the typical signage splattered all over the convention center or … More Statement-Making Branding for Event Spaces
A hosted conversation with a speaker combines the interaction of a panel and the depth of presentation. But you have to take the right approach for an onstage conversation to succeed. … More How to Make a Conversation Onstage Succeed